Full of Life Events

Branding for local music events group—Full of Life Events. Acoustic, new wave, pop, punk and rock events to support local bands and charities.

Full of Life Events logo

Full of Life Events

Full of Life Events is a Sheffield-based events group promoting homegrown musical talent. The collective includes artists, bands and music producers. Hassle Design was approached to facilitate a full service rebrand. Full of Life Events elected to keep their name.

Full of Life Events radiate. The brand exhibits an upbeat attitude. Full of Life Events demand colour. Hassle Design took inspiration from punk, specifically Rage Against the Machine and The Sex Pistols. The logo is rendered in a bounding box—itching to burst free. This facilitates a bright canvas on which to paint Full of Life Events in slab lettering. In addition, the border allows Full of Life Events to watermark their collateral without the need of a professional designer.

Word of mouth and social media is important to Full of Life Events. The brand have a strong social media presence with regular event announcements and video content. The container supports numerous configurations for various media formats. The brand is optimised for whatever platform is available to them.

Full of Life Events logo
Full of Life Events sticker

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