This Looks Vegan
Hassle Design branded This Looks Vegan. The identity includes a logo, graphic device, colour palette and simple website. This Looks Vegan’s Instagram page reached 5,000 followers within six months. The account is used to post UK supermarket vegan and ”accidentally vegan” products. Hassle Design produced content promoting a vegan lifestyle. Hassle Design developed the bold minimal colour palette and serif typeface to disrupt This Looks Vegan’s follower’s photographic Instagram feed. The website includes a supermarket product catalogue and select highlights from the Instagram feed. The website’s UI user interface is dominated by 100% viewport headers and minimal CSS animations.