UX strategy: 1. User experience, 2. CX customer experience and 3. Content strategy hassle-free

User experience UX strategy defined

UX strategy explained

In the previous two articles, we broke down UXD UX design and UX user experience research. In this article, we’ll do the same for UX strategy. This article makes up part three of three of our 3 pillars of UX user experience series.

Much like the previous pillars, here at Hassle Design UX user experience strategy is seen as a Frankenstein’s monster of multiple disciplines. If you’re familiar with project management and the marketing funnel, this content shouldn’t be unfamiliar to you.

User experience UX strategy defined

UX strategy

UX strategy can be categorised into five roles;

  • Business and user evaluation
  • Business and user prioritisation
  • Budget
  • Internal and external feedback
  • Stakeholder validation
UX User experience strategy defined

CX Customer experience

CX Customer experience can be categorised into five roles;

  • Consider
  • Evaluate
  • Purchase
  • Use
  • Advocate
CX Customer experience defined

Content strategy

Content strategy can be categorised into five roles;

  • IA Information architecture
  • Content management software
  • Controlled vocabulary
  • Standards and guidelines
  • Content library
Content strategy defined

Looking to the future

We’ve categorised all three UX user experience pillars. Next up, we’ll take a deep dive into each role, what it is, and why it’s important. This content means little without context, and it’s that context we’ll aim to deliver. In the meantime, browse Medium for more UX user experience strategy articles. Want to stop here? Browse our Hassle Design Articles, blog posts and tutorials library.