UXD UX design defined
In a previous article, I introduced the three pillars of UX user experience: UXD UX design, UX research and UX strategy. In this article, we’ll break down UXD UX design into six further pillars. Now, before we start, it’s important to understand that UXD is a new-ish discipline. There is no industry standard to adhere to—a number of businesses adopt a simple UX and UI practitioner approach.
Like before, this is an exercise in categorisation. In further articles I’ll focus on defining each role. In the meantime, there’s a wealth of information out there to help you on your UXD UX design journey.

Information design
Information design can be categorised into four roles;
- User-friendly content
- Content relevance
- Internal and external feedback
- Standards and guidelines

SD Service design
SD Service design can be categorised into seven roles;
- User and environment
- Infrastructure
- MVS Minimal viable service
- Internal and external feedback
- IxD Interaction design
- Iterative process
- Implementation

IA Information architecture
IA Information architecture can be categorised into four roles;
- Information taxonomy
- User and environment
- Controlled vocabulary
- Stakeholder validation

Technical communication
Technical communication can be categorised into four roles;
- Controlled vocabulary
- Content library
- Content relevance
- Standards and guidelines

IxD Interaction design
IxD Interaction design can be categorised into four roles;
- User and environment
- Interactive wireframes
- Internal and external feedback
- Standards and guidelines

Visual design
Visual design can be categorised into six roles;
- Design and branding
- UI user interface design
- Animation
- Internal and external feedback
- Standards and guidelines
- Content library

Great, what about UX research?
As promised, we’ll delve further into how we define each role. While you’re waiting, why not browse Medium for alternative perspectives on UXD UX design? Better yet, check out our Articles, blog posts and tutorials library.